Introduction: Converting Figma Designs to Webflow the Right Way

Once your Figma design is approved, the next step is to build a live website that looks accurate, works on all devices, and can easily grow. We use the Finsweet Client-First System to turn these designs into launch-ready websites.

This method ensures every Webflow project matches the Figma design, stays organized, is easy to maintain, and is ready for future updates.

In this article, we’ll walk you through our Figma-to-Webflow process and show how the Client-First system brings clarity and reliable results.

Why We Use the Finsweet Client-First System in Every Webflow Build

What Is the Client-First System?

Finsweet Client-First is a set of guidelines and strategies for building Webflow websites that aims to create a clear, scalable, and maintainable project structure.

It provides a standard framework for organization, class naming, and core page structure, improving efficiency for both developers and clients. The system helps make projects more understandable, collaborative, and manageable.

Why It’s Perfect for Figma to Webflow Projects

When moving designs from Figma to Webflow, it’s important to maintain layout consistency. Client-First helps by making sure:

• Updates are made globally, not locally.
• Developers and clients can easily understand and modify structures.
• Projects can grow easily without messy overrides or extra styles.

This framework is the foundation of our process. It helps us work clearly, move quickly, and deliver pixel-perfect results.

Preparing Figma Files for Conversion

Style Guide Preparation

I usually ask designers to create a Figma style guide from their designs. This includes text sizes, colors, different button styles with hover effects, etc.

Exporting Assets and Fonts for Webflow

I save all icons, illustrations, and images as SVG or WebP files and prepare fonts for upload. This keeps quality high and helps the site load faster.

Our Step-by-Step Figma to Webflow Conversion Process

Step 1: Project Setup Using Finsweet Client-First Cloneable

I start by creating a new Webflow project using the Finsweet Client-First Cloneable from the Made in Webflow directory. This gives us a clean starting point with a prebuilt style guide, basic styles, and useful classes already set up.

Next, I upload all project fonts into Webflow to keep the look consistent from the start.

Step 2: Configure Global Variables and Tokens

I customize the Finsweet global variables, such as colors, typography, and spacing, according to the Figma style guide. This keeps the design consistent everywhere and makes future updates much easier across the whole site.

Step 3: Update the Client-First Style Guide in Webflow

I then update the Webflow Style Guide page that Finsweet provides.

• Headings and paragraph styles
• Button and link states
• Containers, spacing, and global paddings

This creates a visual and structural reference point that keeps the entire project aligned with your brand identity.

Step 4: Create Reusable Components

Before building the pages, I create key reusable global components, such as:

• Buttons (primary, secondary, ghost, etc.)
• Links and navigation elements
• Navbar and footer
• Icons, color swatches, and brand elements

I build these using Client-First naming conventions, which ensures they can be reused consistently across the website.

Step 5: Build a Scalable CMS

I set up the Webflow CMS based on the project’s needs, including blog posts, team members, case studies, and destinations.

Each CMS collection is carefully configured with the right fields, relationships, and dynamic templates to make future content management easier and more scalable.

Step 6: Build Each Section Following the Client-First System

Once the structure and CMS are ready, I start building the website section by section, using the approved Figma design as our guide.

Every layout follows the Client-First approach, with clear class names, minimal wrappers, and semantic HTML. This ensures the site is scalable and easy to maintain.

Step 7: Add Interactions and Animations

i recreate animations from the Figma prototype, including fade-ins, hover effects, and scroll-based reveals.

If the prototype doesn’t include motion, we work with the client to design smooth, purposeful custom interactions that improve the user experience.

Step 8: Internal QA and Client Review

After all pages are built, I do a thorough internal QA to check:

• Design accuracy compared to Figma
• Functionality and responsiveness across all devices
• Animation consistency and performance

Once I finish internal QA, we share the site with the client for their review and feedback.

Step 9: SEO Setup and Optimization

I get the site ready for search and sharing by adding:

• SEO meta titles and descriptions
• Open Graph (OG) images
• Image alt text for accessibility
• Canonical tags and clean URL structures

This makes sure the website is SEO-ready as soon as it goes live.

Step 10: Integrations and Analytics Setup

Next, I connect all the essential integrations, such as:

• Google Analytics or Google Tag Manager
• HubSpot for forms and CRM tracking
• Mailchimp for email marketing
• Zapier or Make (Integromat) for automation workflows

These integrations help the client track performance, capture leads, and automate operations efficiently.

Step 11: Final Client Review and Project Handoff

Once everything is finished, I ask the client for a final review.After approval, I'll:

1. Transfer the project to the client’s Webflow account.
2. Set up the site plan based on project requirements.
3. Connect the custom domain and perform final live testing.

The result is a fully functional, pixel-perfect, and scalable Webflow website that’s ready to launch.

How the Client-First System Improves Collaboration and Scalability

Consistent Naming and Reusability Across Teams

Developers, designers, and clients can all speak the same language. Client-First naming makes it easy for new team members to jump into a project.

Cleaner DOM Structure and Faster Development

Client-First utility classes help reduce unnecessary div wrappers, keeping the DOM smaller and improving performance.

Easier Maintenance for Clients and Agencies

Clients can safely edit content or copy sections without breaking the layout. This is great for long-term site updates.

FAQs About Our Figma to Webflow Process

1. How do you ensure the Webflow site matches the Figma design?

I use a pixel-perfect conversion process with Figma’s inspect tools and careful spacing. Every element is checked for visual accuracy on all screen sizes. The Client-First framework keeps layouts structured and consistent from start to finish.

2. Do you use the Client-First System for all Figma to Webflow projects?

Yes. Client-First ensures our builds stay clean, scalable, and easy to manage, especially when updates or new pages are added later.

3. How long does a typical Figma to Webflow conversion take?

The timeline depends on the project’s size and complexity. Small landing pages may take a few days, while multi-page websites with CMS and animations can take several weeks.

4. Can you implement animations or custom interactions from Figma?

Absolutely. I recreate animations from the Figma prototype or make new ones with Webflow’s built-in interaction tools. Forms and integrations are also customized to match the design and functionality goals.

5. What happens after the Webflow site is completed?

Once approved, I'll transfer the project to your Webflow account, connect your domain, and do a final quality check. We also offer optional post-launch support for updates or new content.

6. Can clients edit and manage their website easily after handoff?

Yes. With the Client-First structure, clients can safely edit text, images, and CMS items without affecting the design or layout.

Conclusion: Turning Figma Designs into Scalable Webflow Websites

Converting Figma to Webflow isn’t just about development. It’s about building a scalable, future-ready website that works well on any device.

By following our structured Figma-to-Webflow process and using the Finsweet Client-First System, we deliver websites that are:

• Pixel-perfect: every layout and detail matches the approved design
• Scalable: structured with global styles and reusable components
• Maintainable: easy for clients or developers to update in the future

This process ensures your brand’s design vision translates smoothly from Figma into a fully functional, SEO-ready Webflow website built to last and grow.